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Privacy Policy

Effective Date: November 18, 2018

Last updated: July 1, 2025

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.yellowchairupholstery.com (the “Site”), operated by Yellow Chair Upholstery Inc. (“Company,” “we,” “us,” or “our”).

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1. What Information We Collect

1.1 Device Information

When you visit the Site, we automatically collect certain information about your device and browsing behavior. This may include:

  • Web browser type and version

  • IP address

  • Time zone

  • Device type and operating system

  • Referring website or search terms

  • Specific pages viewed and interaction patterns

  • Cookies installed on your device

This is collectively referred to as “Device Information.”

Technologies Used

We collect Device Information using tools such as:

  • Cookies – Small data files stored on your device to improve functionality and analyze site usage. Learn more at All About Cookies.

  • Log Files – Files that track actions on the Site including IP addresses, browser type, referring pages, and timestamps.

  • Web Beacons, Tags, and Pixels – Electronic files used to monitor usage and user engagement.

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1.2 Order and Contact Information

When you make or attempt to make a purchase, request a quote, or contact us through the Site, we collect:

  • Full name

  • Billing and shipping addresses

  • Payment information (including credit card numbers, billing details)

  • Email address

  • Phone number

  • Any message or project detail you provide

This is referred to as “Order Information.”

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1.3 Personal Information

In this policy, “Personal Information” refers to both Device Information and Order Information, as well as any other data that could reasonably identify an individual.

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2. How We Use Your Personal Information

We use the information collected for the following purposes:

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2.1 Order Fulfillment

  • Processing payments

  • Coordinating shipping or delivery

  • Sending order confirmations and invoices

  • Communicating project status or updates

 

2.2 Customer Support and Communication

  • Responding to inquiries and requests

  • Providing quotes or consultations

  • Following up on projects or orders

 

2.3 Business and Operational Improvement

  • Analyzing customer interactions to improve our services

  • Monitoring for fraud and security risks

  • Improving website functionality and user experience

 

2.4 Marketing and Advertising

With your consent or where legally permitted, we may use your information to send you promotional content, newsletters, or tailored advertisements. You may opt out of these communications at any time.

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3. Sharing Your Personal Information

We do not sell your personal information. However, we may share it with trusted third-party partners to support our operations, including:

  • Wix – Website hosting and e-commerce platform

  • Google Analytics – For understanding customer behavior and website performance (Google Privacy Policy)

  • Payment processors – For secure transaction handling

  • Shipping or courier services – For delivery coordination

We may also disclose your information if required to do so by law (e.g., subpoenas, legal investigations) or to protect our legal rights or the rights of others.

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4. Behavioural Advertising and Tracking

We use your Personal Information to deliver targeted ads or marketing communications based on your browsing habits. You can opt out of targeted advertising via:

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Do Not Track: Please note that we do not alter our data collection practices when we detect a "Do Not Track" signal from your browser.

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5. Your Rights

If you are a resident of the European Union, United Kingdom, or certain jurisdictions:

You have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion of your data

  • Object to processing in certain cases

  • Withdraw consent for marketing at any time

  • File a complaint with your local data protection authority

Please contact us using the details at the bottom of this policy to exercise any of these rights.

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California Residents (CCPA)

If you are a California resident, you may have the right to:

  • Know what personal data is collected and how it's used

  • Request deletion of your personal information

  • Opt out of the sale (if applicable) of your personal data

  • Receive equal service regardless of exercising your privacy rights

We do not sell personal data. To make a CCPA-related request, please contact us directly.

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6. Data Retention

We retain Order Information for our records unless and until you request deletion, or unless required by law to retain it for a longer period (e.g., for tax, audit, or legal compliance).

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7. Data Security

We take appropriate technical and organizational measures to safeguard your information, including secure server hosting, encrypted payment processing, and internal access restrictions. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

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8. Minors

The Site is not intended for use by children under the age of 13. We do not knowingly collect personal information from minors. If you believe your child has provided us with personal information, please contact us to have it removed.

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9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal obligations. Any updates will be posted on this page with a revised "Last Updated" date. Your continued use of the Site after changes are made constitutes your acceptance of those changes.

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10. Contact Us

If you have questions, concerns, or would like to exercise your privacy rights, you may contact us via:

Email: contact@yellowchairupholstery.com
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